Facebook, Instagram, Twitter. Add Snapchat to the list of social media applications that can be impactful for your business. Do you doubt how effective Snapchat could be for your business? You may reconsider upon learning that Snapchat has over 150 million daily users. Of course, with numbers like that, there is a good chance that your existing and potential customers are using Snapchat.
With Snapchat, the rules of engagement are slightly more relaxed than the other popular social media sights. There is also a different audience that Snapchat appeals to. If you are curious if and how Snapchat could be beneficial to your business, consider the potential applications below.
Reach a Younger Audience
Snapchat reportedly reaches 41% of individuals 18 to 34-year-olds in the United States. If this is a demographic your business targets, Snapchat is an impactful tool for reaching them. In fact, it may be more effective than using Facebook. Snapchat appeals to the millennial generation more, which is why Facebook tried (but utlimately failed) to acquire Snapchat.
Depending on the industry of your business, many of your competitors may not yet be exploring the ways they can effectively use Snapchat. Begin experimenting with ways that you can reach out to potential customers on Snapchat to gain an edge over your competition.
Like other forms of social media, Snapchat gives a company the chance to interact one-on-one with customers. Snapchatters can send snaps directly to businesses if they follow them. Businesses can respond with snaps of their own or the chat features. A really unique way to incorporate this into your business is to reach out to repeat customers. A short video thanking them for their business can go a long way. Customers are more likely to stay loyal to a business when they feel they are being heard.
Give Customers an “Inside” Look
Customers are curious about the happenings of the businesses they love. Snapachat opens up the world of quick videos that can give insight into what is going on with a business. If you are a wedding planner, snapping some of your work in action is a great way to promote your business. A real estate investor might give brief snaps of a home they are selling. All of these can be posted in Snapchat’s “story” feature making them visible for 24 hours to everyone that follows that business.
Connect with an “Influencer”
Another way to gain business is to connect with an influencer through Snapchat. An influencer is someone with a high number of social media followers. Allowing them to take over your Snapchat and promote your brand is one way to gain followers, meaning more potential customers to market towards down the line.
Snapchat has made waves with major corporations by creating a unique way to market new products, events or services. For example, Taco Bell was an early adopter of Snapchat by creating a filter that turned people’s head into tacos. While that might seem a little “out there” the marketing effort was seen by over 200 million people on Snapchat. Facial filters, geo-filters, and snapchat stories are all ways to get your products in front of the Snapchat audience.
Show Off New Features of Your Business
If you have a new product or service to show off, Snapchat is the place to do it. Perhaps your hair salon is now offering manicures or your coffee shop has just imported a new flavor of coffee bean. Snapchat is a great way for the business to tell the story of what is new with the business and the story behind it. This shows the company’s personality and can help them more relatable to consumers.
All in all, only you can answer the question if your business should be using Snapchat. If your target demographic is 50 years or older, Snapchat is probably not a wise choice for advertising dollars. However, as the millennial generation gains more buying power, businesses that are ahead of the curve with Snapchat are likely to gain customers that other competitors are missing. If anything, Snapchat allows a business to be creative with their message and create increased relatability with customers, which is never a bad thing.