The Importance of a Content Strategy
Posted By :Date : | 09-21-2017
If you have been in the web business long, you have probably heard the term “content is king.” Content, and we are talking written and video content here, is the elusive key to successful online businesses. Imagine you are a fisherman (or woman). If the fish are sales or conversions, then content is your bait. That’s not to say content is a way to trick your customers into buying your goods or services. Rather, it is a way to draw them in and keep them. Content strategy is important and…
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Choose Wisely When Choosing Social Media Platforms
Posted By :Date : | 07-24-2017
Today, businesses have a plethora of options when it comes to engaging in social media outlets. It can be overwhelming to think about maintaining all of these social media accounts, especially if you do not have a dedicated social media manager. How should you decide which social media platforms to use? First, define who your target market it is. Are you a start-up that is just looking to build a customer base? Are you a wedding planning company with visual content to promote? Or are you specifically interested in drawing…
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Why Content Is Important in Social Media
Posted By :Date : | 05-09-2017
Content is king. Many people in the marketing and digital media world have said this and they are mostly right. Content is important and good content is prime for a company to make a positive digital impact. Why is it important? Well curated digital content is impactful because of the piece it has in a larger social media strategy. Good content gets shared on Facebook and Twitter, drawing more people into your website. In addition, content should be search engine optimized so that consumers can find it easily when searching…
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Should My Business Be On Snapchat?
Posted By :Date : | 04-25-2017
Facebook, Instagram, Twitter. Add Snapchat to the list of social media applications that can be impactful for your business. Do you doubt how effective Snapchat could be for your business? You may reconsider upon learning that Snapchat has over 150 million daily users. Of course, with numbers like that, there is a good chance that your existing and potential customers are using Snapchat. With Snapchat, the rules of engagement are slightly more relaxed than the other popular social media sights. There is also a different audience that Snapchat appeals to.…
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The Benefits of Targeted Facebook Ads
Posted By :Date : | 04-05-2017
What does your company’s presence on Facebook look like? If you think it is enough to have a Facebook page for your business, you may want to reconsider. When it comes to creating a marketing strategy for your company, Facebook ads are an effective tool for targeting new customers. If you have spent any time on Facebook (who hasn’t, right?), you are probably familiar with ads that appear as you scroll through your timeline. Some small business owners might think it is too difficult to use targeted ads, but Facebook…
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4 Reasons You Need a Social Media Content Calendar
Posted By :Date : | 03-21-2017
Ok, you’ve created a top-notch social media strategy. You have content writers, you have a ton of ideas for content and you are clear on which platforms you will engage on. You know, or at least think you know, what content will be most engaging to your audience. What’s left to do? This is a great point to consider creating a Social Media Calendar. Even the best social media managers can forget the importance of timing and data analysis to make sure there are no gaps in their strategy. Consider…
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It’s Important to Interact with Customers on Social Media
Posted By :Date : | 02-28-2017
Once upon a time I mentioned Arby’s in a tweet. I didn’t even tag them in it, I just mentioned the name “Arby’s” in a tweet. And they responded within 24 hours. That is some impactful social media response. That happened almost four years ago and I still remember it. And sometimes tell me friends about it because, hey, Arbys actually has a personality and sent me a witty response via a tweet.  That’s kinda cool. Today, consumers expect a high level of consumer engagement from the businesses they choose…
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Share More on Social Media with Facebook Live, Instagram Stories, and Instagram Live
Posted By :Date : | 01-16-2017
2016 was the year when Facebook and Instagram surprised the social media world with major feature releases. Facebook, Inc. launched Facebook Live, Instagram Stories, and Instagram Live. The new feature for Facebook Messenger, Messenger Day, also went into production this year but the only reason we’re not including this on the list is because it’s not yet offered on Facebook Pages. But knowing how innovative Facebook is, it won’t be long before we see this function on the pages we’re following. While some might say that most of these rollouts…
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Will I Get More Customers From Social Media?
Posted By :Date : | 01-04-2017
The quick answer to that is YES and NO. It’s a NO if you just create a profile and wait for customers to find you. Getting customers from social media and turning followers into real-life buyers take more than just having a page or account on Facebook, Twitter, Instagram, Pinterest, or any platform of choice. Have no doubt about it though. Customer acquisition through social media works. Statistics show that 77% of B2C businesses have gained customers through social media. But how do these businesses entice new customers? Here are…
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5 Reasons Why Your Business Should Be on Social Media
Posted By :Date : | 12-27-2016
Local B&M store owners and traditional business proprietors tend to disregard social media thinking that these platforms are only for big brands who have the resources or online shops who have no other selling and marketing means. If you are one of those still undecided if social media will help improve your business, read on to see what you are missing. Here are the top 5 reasons why your business should be on the most relevant social media platforms: 1.   Your market is on social media 78% of the US…
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