The Importance of a Content Strategy

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If you have been in the web business long, you have probably heard the term “content is king.” Content, and we are talking written and video content here, is the elusive key to successful online businesses. Imagine you are a fisherman (or woman). If the fish are sales or conversions, then content is your bait. […]

Choose Wisely When Choosing Social Media Platforms

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Today, businesses have a plethora of options when it comes to engaging in social media outlets. It can be overwhelming to think about maintaining all of these social media accounts, especially if you do not have a dedicated social media manager. How should you decide which social media platforms to use? First, define who your […]

Why Content Is Important in Social Media

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Content is king. Many people in the marketing and digital media world have said this and they are mostly right. Content is important and good content is prime for a company to make a positive digital impact. Why is it important? Well curated digital content is impactful because of the piece it has in a […]

Should My Business Be On Snapchat?

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Facebook, Instagram, Twitter. Add Snapchat to the list of social media applications that can be impactful for your business. Do you doubt how effective Snapchat could be for your business? You may reconsider upon learning that Snapchat has over 150 million daily users. Of course, with numbers like that, there is a good chance that […]

The Benefits of Targeted Facebook Ads

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What does your company’s presence on Facebook look like? If you think it is enough to have a Facebook page for your business, you may want to reconsider. When it comes to creating a marketing strategy for your company, Facebook ads are an effective tool for targeting new customers. If you have spent any time […]

Share More on Social Media with Facebook Live, Instagram Stories, and Instagram Live

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2016 was the year when Facebook and Instagram surprised the social media world with major feature releases. Facebook, Inc. launched Facebook Live, Instagram Stories, and Instagram Live. The new feature for Facebook Messenger, Messenger Day, also went into production this year but the only reason we’re not including this on the list is because it’s […]

Will I Get More Customers From Social Media?

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The quick answer to that is YES and NO. It’s a NO if you just create a profile and wait for customers to find you. Getting customers from social media and turning followers into real-life buyers take more than just having a page or account on Facebook, Twitter, Instagram, Pinterest, or any platform of choice. […]